Month: August 2020

When it comes to building an effective sales presentation, no one-size-fits-all sales deck exists.Every sales presentation you deliver to a prospect should be personalized and tailored just for them. Successful selling today is about establishing yourself as a trusted advisor. High-performing sellers close more deals by focusing on their prospects, rather than their products. 

Step 1: Research the company and your contact 

First, consult your EzTask CRM platform. Find other accounts from the prospect’s industry and see what their customer journeys looked like. Their client information and case history will help you learn what products and services they use most. The information in your CRM platform can give you very good insights and tips that will help you win deals. Also,have a look  at the sales pipeline for that particular industry. EzTask CRM is a tool specifically used by sales people to sell effectively and bag more number of deals. 

Step 2: Prepare for your sales presentation 

A Sales person should present himself as a trusted advisor, not just a company representative. Look for ways to create a communication with the customer and share how you can help their company work more efficiently and solve the challenges holding them back.   

Step 3: Prioritize the follow-up just as much as the presentation

The final piece of your sales presentation is a well-planned follow-up, and it’s just as important as the presentation itself. The most effective follow-up format will depend on your prospect, their needs, and how they best retain information. You may follow up by:

• Emailing your slide deck and asking to schedule a follow-up call. 
• Scheduling follow-up emails to reiterate key points in your presentation.
• Preparing personalized content that highlights the main points from your sales presentation and includes videos of products in action, testimonials, or other helpful collateral. 
• Sending an additional resource about a topic they mentioned during your meeting, whether it pertained to your presentation or not. 

 The heart of a great sales presentation is the relationship between you and your customer, and that’s built on unique insights focused on your potential customer’s challenges and needs.

As a sales person of an organization, your job is to provide your team with the tools and support they need to close deals and grow revenue. A Sales Head must hone these skills, which will make your team better understand how to build strong customer relationships and close deals. Every sales person needs to be able to:

• Hire and retain the right sales team – For sales managers, recruiting is the most important thing you do. The best sales person can be an asset for your company, but they can be hard to find. Here are some tips to get going on hiring the right sales team member –
  • Create an ideal candidate profile before you hire
  • Remember that degrees and experience are only part of the package
  • Highlight your business as a desirable employer.
• Focus on performance management – The Sales Head is responsible for supporting his sales team with goals, coaching, and resources while maintaining an authentic interest in their personal growth. Performance management is what makes this growth happen. And for sure is a person that help to create environmentally-friendly. You should follow a 3 pronged approach for the same –
  • Plan with your salespeople to create expectations around performance and tailor individual growth
  • Check in – Schedule conversations with your salespeople to discuss what steps have been taken and how performance has been affected. 
  • Review the progress made by the sales tea, regularly
• Learn how to coach effectively – Sales training focuses on sales methodologies and product knowledge. Whereas, sales coaching is encouraging behaviors that drive long-term success among your team members. It is imperative to understand each person’s needs and potential, and then create a dynamic coaching plan designed for their individual strengths and weaknesses.
• Rethink their approach to leadership – Being an effective sales team leader means understanding your true role as a leader. The Sales Head’s role is to empower his team and provide them with the tools and resources they need to succeed. This means ensuring he understands where their strengths lie and helping them improve their areas of weakness.

In today’s challenging times, every small business entity is looking to increase sales with the limited staff they have, and the main challenges they face in doing so in these testing times are:

• Get more leads online
• Know which leads are good
• Keep a measure of what salespeople are doing.
• Know why the leads do not buy
• How to get old leads to come in picture again.
• Forecast the quarterly sales.

Till date, many businesses are working with excel sheets and it works ok as per them. Many SME’s have this ideology of not buying a CRM, because the term itself is confusing because it does so many other things than managing customer relationships. But it was not invented to do multiple things, considering the modern-day business challenges, it evolved to do so many things that the definition is changing constantly.

The biggest problem small business face is the lack of resources (time, money and staff), the best CRM would be the one which still helps you win and retain customers with the limited resources by –

• Easy to operate to compensate for lack of time.
• Less training duration.
• Cost effective to compensate for lack of money
• Supports multi functionality to compensate for lack of staff
• Data-driven decision making to plan take necessary measures

EzTask is the next-gen Intelligent Sales Lead Assistant to address all the challenges SMEs are facing in terms of increasing their revenue, managing their sales team members.

Email us at sales@eztask.io now to get a glimpse of EzTask that can help grow your business rapidly.