This is my first venture. I was a techie, transitioned to tech manager, tech architect, technologist throughout my career. And when I first thought of the idea of a startup, the very first thing that came to my mind was to develop a technology driven product to simplify some of the complex tasks. As part of the job, we use various tools from productivity to project management. Same with sales and marketing, they use different tools for collaboration, tracking, task management etc. The main problem is that there are no common integration point to synchronize information or activities among these tools. Platforms like slack took the advantage of it by providing a simple chat interface for collaboration, with plugins supporting various tools. However, still it did not solve the problem of ontime decision making when multiple stakeholders are part of a task. Imagine you are part of a task that needs to connect with customer, chat and take a decision. And all the message exchange with your customer will be archived part of the task for any audit in future. There will be a summary extractor to show summary of the discussion on the fly. This can be done not only in chat but also for voice based or video based collaboration. And what you get for such type of collaboration
– Firstly peace of mind, as the decision you have taken is already archived and you dont need to explain again and again for any adverse situations.
– Then, you saved resources of chain of calls to take a decision
– Thirdly you saved time
– Lastly, your customer loved it, as s/he does not need to respond multiple times
The main purpose of any task automation tools are to aid in quick decision making by automating some complex processes. Then dynamic/real time report and audit of archived data.
Are there any tools in the market that provides such features?
To summup
If you want to make a profit in the business of sales marketing, you need to get organized to manage tasks from end to end. And there is no better way to that than using software, the choice of right software will make it or break it.